"I believe more and more that this business is about people. People, people. The idea is to make friends at the retail level, the warehouse level, let people see you exist, can form sentences and have an interest in something other than yourself."

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Source: Jim White jumped into the limo to discover where people fit in with 'this rock'n'roll thing'. Jim White, The Independent, February 17, 1994.

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David Lee Roth

Musician

David Lee Roth is a rock vocalist known for his flamboyant style and as the frontman of Van Halen, shaping the sound of hard rock in the 1980s.

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