"When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now its called adventure sports, extreme sports, and outdoor sports."
"Brands need to take the phrase 'acting like a publisher literally."
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Source: Dietrich Von Hildebrand (2001). “Transformation in Christ”, p.171, Ignatius Press
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