Marketing quotes

Marketing

862 quotes on this topic — from poets, philosophers, and thinkers across history.

862 quotes
Peter Drucker
Peter Drucker Management Consultant, Author

"Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'."

Bill Gates
Bill Gates Business Magnate, Philanthropist

"The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency."

Peter Drucker
Peter Drucker Management Consultant, Author

"Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view."

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Mary McCarthy Author
Marketing

"It has to be acknowledged that in capitalist society, with its herds of hippies, originality has become a sort of fringe benefit, a mere convention, accepted obsolescence, the Beatnik model being turned in for the Hippie model, as though strangely obedient to capitalist laws of marketing."

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Jay Conrad Levinson Author, Marketing Consultant
Marketing

"If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work."

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David Bach Author, Entrepreneur
Marketing

"When I read in Fortune magazine that Warren Buffet, the billionaire investor and one of the world's richest men, was investing in a direct sales (network marketing) company, I decided I was missing something."

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Seth Godin Author, Entrepreneur
Marketing

"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."

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Jay Abraham Marketing Consultant
Marketing

"The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell."

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Jay Abraham Marketing Consultant
Marketing

"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income."

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