"Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits."
"Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see."
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Source: Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins
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