"Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits."
"One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity."
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Source: Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins
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