"Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits."
"Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced."
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Source: Edward De Bono (1992). “Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas”, Harpercollins
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