"Creative thinking is not a talent, it is a skill that can be learned. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and, where appropriate, profits."
"They enjoy thinking. They enjoy being creative. They enjoy having ideas. Most people do not enjoy thinking at all."
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Source: Edward De Bono (1991). “I Am Right, You are Wrong: From this to the New Renaissance : from Rock Logic to Water Logic”, Penguin Group USA
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