Edward de Bono

"With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them."

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Source: Lateral Thinking : Creativity Step by Step. Book by Edward de Bono, 1970.

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Edward de Bono

Edward de Bono

Psychologist

Edward de Bono is a Maltese physician and author known for developing the concept of lateral thinking and the 'Six Thinking Hats' method.

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