"Venice never quite seems real, but rather an ornate film set suspended on the water."
"The pressure is always very high. I am the client, and when I am the client, I need to fight with the photographer or with the stylists or with all the people that are on the set, because I am the only one who has a very specific vision. I always have the pressure, either from myself or from the company. I am a control freak. It's part of my culture. I know that I am still working to build a Frida moment at Gucci."
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More quotes by Frida Giannini
"I don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative."
"For me, beauty and fashion are always connected. One doesn't exist without the other. Make up is a key element of the Gucci runway show - it helps communicate the essence of the Gucci woman. Eyes, skin, lips - they're like accessories, all working together to create an unmistakable look."
"When I joined Gucci in 2002, I immediately wanted to make a research trip into the archives because I'd heard about how incredible they were, but I never had the opportunity to visit them."
"I don't like to treat a piece of clothing like an object of art because I don't consider myself an artist. I'm a designer."
"My biggest satisfaction is always when I make something beautiful and well-done that I can see on a real man or woman - not only in the glossy magazines."