"Venice never quite seems real, but rather an ornate film set suspended on the water."
About Frida Giannini
Frida Giannini — Life and Legacy
Frida Giannini is a prominent Italian fashion designer celebrated for her impactful tenure as creative director at Gucci. Known for her innovative designs, she played a crucial role in revitalizing the brand's image, merging modern aesthetics with its rich heritage. Giannini's philosophy centers on the idea that fashion is not just about clothing but about dreaming and self-expression. One of her notable quotes, 'Fashion is about dreaming,' encapsulates her belief that creativity fuels the industry and inspires designers and consumers alike. Her work often reflects a deep appreciation for craftsmanship and history, as seen in her collections that blend traditional elements with contemporary flair. Giannini's approach challenged the norms of luxury fashion, making it more accessible while maintaining an air of sophistication. She emphasized empowerment through fashion, stating that it allows individuals to express their identity and confidence. This perspective has resonated with many, illustrating how her quotes and ideas continue to influence the fashion world today. Giannini's legacy is marked by her ability to innovate while respecting the past, a balance that has made her a significant figure in the industry. Her quotes and design philosophy remain relevant, inspiring new generations of designers to explore the intersection of creativity and heritage.
Quote collection
Frida Giannini quotes (page 1 of 2)
30 quotes — follow a thought to its full quote page.
"I don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative."
"When I joined Gucci in 2002, I immediately wanted to make a research trip into the archives because I'd heard about how incredible they were, but I never had the opportunity to visit them."
"For me, beauty and fashion are always connected. One doesn't exist without the other. Make up is a key element of the Gucci runway show - it helps communicate the essence of the Gucci woman. Eyes, skin, lips - they're like accessories, all working together to create an unmistakable look."
"The pressure is always very high. I am the client, and when I am the client, I need to fight with the photographer or with the stylists or with all the people that are on the set, because I am the only one who has a very specific vision. I always have the pressure, either from myself or from the company. I am a control freak. It's part of my culture. I know that I am still working to build a Frida moment at Gucci."
"My biggest satisfaction is always when I make something beautiful and well-done that I can see on a real man or woman - not only in the glossy magazines."
"I don't like to treat a piece of clothing like an object of art because I don't consider myself an artist. I'm a designer."
"I like tough relationships. I think relationships with conflict are good for you - you learn. But you can't listen too much. I have a strong point of view, and it's important that I fight for my ideas."
"I am comfortable giving people direction. If something is not good enough, my job is to find a way to help them learn from their mistake, and understand that next time I expect better."
"The idea of 'ferie,' or summer break, is a long tradition of which all Italians, including myself, participate. It's a time to relax, reflect and recharge."
"It was very tough with Madonna at the beginning of the meeting because I was very embarrassed. But I'm a strong woman who knows what I want and what I'm doing, and I think that when you have very clear ideas in your life, you can have conversations with everyone."
"I think the simplest way to break the ice is probably to try playing on the same level, to discuss everything in normal life. So, for example, with Katie Holmes, we just spent one hour talking about her daughter. Or with Madonna, when we were working on the event in New York, we spent hours deciding every single aspect together, from the dishes to the flowers to the cards."
"All the drawings and sketches and clothes of Yves Saint Laurent in the '70s were so colorful, so bright."
"I cannot tell you that I am 100-percent comfortable, but for sure I am more confident of my goals, because I know what I can expect from this kind of event. At the beginning, everything was a mysterious, far-from-me world, and now it's more accessible. Of course, exposing myself is always very difficult. I cannot say that I'm a shy person, but I don't see myself as a superstar. I will never see myself like that."
"I always loved the look of musicians. I've always admired them because they have a look - when I was growing up, it seemed that the ones I liked didn't need to have a stylist."
"I'm used to spending a lot of time with my team. They're not only collaborators, they're also friends. It's the biggest part of your life that you share with these people. But sometimes being on the top of this pyramid, you need to be a little bit tough. This job is becoming very tough for every company because of timing. You don't have the time to finish the collection before you have to think about the next one. But I am never loud. I don't like to scream. So we are all working hard, and sometimes you need to reassure them."
"I wake up in the night screaming sometimes when I've had a fight with my husband, more than with the company. I still sleep very well. I take it day by day. I am a very pragmatic person. That's how I survive."
"I read reviews every time. I read them all. Sometimes they can be very constructive, sometimes not, but it's always interesting to see the opinion of others on what you are doing. Sometimes I am very furious, but I will never say to a journalist, "Please don't come back to the next show." Never. Because I think that's a very stupid attitude. I am very happy when I see the results of the company and when I see people wearing my clothes or my accessories. I think this is the best answer to criticism."
"I grew up in Rome, in actually what I would say was a liberal, open-minded family. My father was an architect and my mother was a teacher of art history, so it was sort of intellectual, and maybe a bit much for me when I was a child."
"I have to tell you, a few people had very controversial feelings about what I was doing with Gucci at the beginning, and now, after a couple of years, they are changing their minds. I want to give journalists the time and space to know me and what I'm doing better. But it's not a priority for me. At the end of the day, I am not an artist; I am not doing a performance; I'm doing things that need to be sold. And I know my job."