"Venice never quite seems real, but rather an ornate film set suspended on the water."
"With men, you need to anticipate all your ideas at least one or two months before the next women's collection, so you need to create a feeling that links with what will happen a few months later. To me, a man and a woman are really a couple. They live together. They grew up in Italy together. So, not just in the stores or the campaigns, but also in real life, it's very important for me to create a connection between them."
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More quotes by Frida Giannini
"I don't want to be too 'classic' because it's not in the DNA of Gucci. You need to be a little bit provocative."
"For me, beauty and fashion are always connected. One doesn't exist without the other. Make up is a key element of the Gucci runway show - it helps communicate the essence of the Gucci woman. Eyes, skin, lips - they're like accessories, all working together to create an unmistakable look."
"When I joined Gucci in 2002, I immediately wanted to make a research trip into the archives because I'd heard about how incredible they were, but I never had the opportunity to visit them."
"I don't like to treat a piece of clothing like an object of art because I don't consider myself an artist. I'm a designer."
"My biggest satisfaction is always when I make something beautiful and well-done that I can see on a real man or woman - not only in the glossy magazines."