Herbert Schiller

Communication Theorist

Herbert Schiller was a prominent media theorist known for his critical analysis of media's role in society and its impact on democracy.

Born
January 1, 1918
Quotes
20
Rank
#735

About Herbert Schiller

Herbert Schiller — Life and Legacy

Herbert Schiller was a significant figure in media studies, renowned for his critical examination of the interplay between media, power, and society. His work, particularly in 'Communication and Cultural Domination,' explores how media serves as a tool for cultural imperialism, shaping public perception and reinforcing existing power structures. Schiller's assertion that 'the media is a powerful tool for shaping public perception' underscores his belief in the media's role in influencing societal norms and values. He challenged the notion of media as a neutral platform, arguing instead that concentrated ownership leads to a narrow range of perspectives, ultimately undermining democratic discourse. By highlighting the importance of diverse media voices, Schiller's insights remain relevant today, as they call for vigilance against the monopolization of information and the need for a more equitable media landscape. His work continues to resonate, prompting critical discussions about media ethics and the responsibilities of communication in a democratic society.

Quote collection

Herbert Schiller quotes

20 quotes — follow a thought to its full quote page.

Herbert Schiller Communication Theorist
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"How well a posse policy will fare in a world with 3 billion people below the poverty line and nuclear warheads scattered around a dozen or more regions like melons in a field, is not easy to imagine."

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Herbert Schiller Communication Theorist
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"Deregulation has been, above all else, a means of reducing corporate business's accountability to the public."

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Herbert Schiller Communication Theorist
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"With deregulation, one sector of the economy after another is "liberated" to capital's unmonitored authority. The very notion that there is a public interest is contested."

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Herbert Schiller Communication Theorist
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"The content and forms of American communications-the myths and the means of transmitting them-are devoted to manipulation. When successfully employed, as they invariably are, the result is individual passivity, a state of inertia that precludes action."

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Herbert Schiller Communication Theorist
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"Triumphant capitalism has unleashed a powerful drive toward inequality, not improvement, in the social sphere."

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Herbert Schiller Communication Theorist
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"how can a democratic discourse exist in a corporate owned informational system? Who, for example, possesses freedom of speech in such a society?"

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Herbert Schiller Communication Theorist
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"Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement."

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Herbert Schiller Communication Theorist
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"For manipulation to be most effective, evidence of its presence should be nonexistent... It is essential, therefore, that people who are manipulated believe in the neutrality of their key social institutions."

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Herbert Schiller Communication Theorist
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"In the postindustrial age, labor is seen as essentially uninvolved in the social process because there is no need for assertive labor."

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Herbert Schiller Communication Theorist
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"But revolutionary is not an acceptable term to those who benefit from, and deny at the same time, the savage exploitativeness of the social system."

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Herbert Schiller Communication Theorist
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"Ultimately, each transnational firm strives for its own advantage, and is supported in that effort by the state power wherein it resides, or at least where its main shareholders are domiciled."

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Herbert Schiller Communication Theorist
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"Behind all the hype shaping the electronic highway are corporate interests. These huge companies are doing the most natural thing in the world to them; following their own corporate interest."

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Herbert Schiller Communication Theorist
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"The actions and inactions of hundreds of millions of people and nearly 200 states, will affect what kind of world emerges in the time ahead."

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Herbert Schiller Communication Theorist
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"The "cumulative effects" of unbridled commercialism, however difficult to assess, constitute one key to the impact of growing up in the core of the world's marketing system. Minimally, it suggests unpreparedness for, and lack of interest in, the world that exists outside the shopping mall."

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Herbert Schiller Communication Theorist
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"In the 1990's, a time of corporate capital's global ascendancy, the mildest restraints on its prerogatives have been peremptorily rejected. Automatically, under this designation, measures to protect national cultural industries, for example, have been ruled unacceptable infringements of "free trade.""

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Herbert Schiller Communication Theorist
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"My university education had been a shallow and superficial enterprise. The central driving forces of the economy I lived in were either ignored or left vague, to the point of meaningless."

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Herbert Schiller Communication Theorist
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"I have never forgotten how the deprivation of work erodes human beings, those not working and those related to them. And from that time on, I loathed an economic that could put a huge part of its workforce on the streets with no compunction."

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Herbert Schiller Communication Theorist
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"Capitalism cannot be reduced to one or a few features, but it does possess one relationship, central to its existence and operation, that constitutes the essence of inequality and ineradicable instability: the wage-labor-capital connection that dwells at the heart of the system."

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Herbert Schiller Communication Theorist
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"One growing threat to the stability of the U.S. economy, and therefore to its capability to continue to direct the global order, paradoxically emerges from its success in establishing capitalism around the world."

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Herbert Schiller Communication Theorist
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"Popular dissatisfaction seems to occur only when the shopping or the commercials are interrupted. In such an atmosphere, is there any reason to imagine that saturation shopping could be a source of instability to the U.S. world position?"

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