"As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges."
"Make your copy straightforward to read, understand and use. Use easy words; those that are used for everyday speech. Use phrases that are not too imprecise and very understandable. Do not be too stuffy; remove pompous words and substitute them with plain words. Minimize complicated gimmicks and constructions. If you can't give the data directly and briefly, you must consider writing the copy again."
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Source: Jay Abraham (2000). “Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition”, p.8, Farrar, Straus, and Giroux
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