"A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well."
"The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it."
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Source: The inner Bezos by Chip Bayers, www.wired.com. March 1, 1999.
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