"An ad should be an appetizer, not a buffet."
"There's an independence to surfing, it's just you and the ocean. There aren't a bunch of rules."
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Source: Lee Clow on What's Changed Since '1984'. Interview with Bob Garfield, adage.com. June 11, 2007.
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"If it's been done, do it better. If it hasn't been done, do it so well that better is not an option."
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