"Wonder what customers really want? Ask. Don't Tell."
"BlogHer would not exist...if we hadn't made a commitment that the only way to work with women in an entirely new record-breaking technological environment was to listen as hard as we could and try to deliver services that they might be interested in."
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Source: Lisa Unger (2010). “Four Thrillers by Lisa Unger: Beautiful Lies, Sliver of Truth, Black Out, Die for You”, p.332, Crown
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