"Going to radio with a rap record prior to going to the consumer is like having no foreplay with your girlfriend."

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Source: FaceBook post by Lysa TerKeurst from May 14, 2014

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Lyor Cohen

Music Executive

Lyor Cohen is a prominent music executive known for his role in shaping the modern music industry and advocating for artists' rights.

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Lyor Cohen Music Executive

"Hip-hop had become overly aspirational and shiny, full of vivid technicolors. Cosmetic fronting was not part of the ethos of our get down. Our get down was more blue collar. Our aspirations were to shine a light on the plight and experience of the inner cities of America."

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