"We have always said that advertising is just the icing on the cake. It is not the cake."
"People ask me, how is managing in the New Economy different from managing in the Old Economy? Actually, it's a lot the same. It's about the financial discipline of the bottom line, understanding your customers, segmenting your customers by their needs, and building a world-class management team."
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Source: Interview with Stephen B. Shepard, www.bloomberg.com. March 19, 2001.
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