"We have always said that advertising is just the icing on the cake. It is not the cake."
"The fact that used cars is our largest category is a good example. We would not have sat in a conference room and said, "Hey, how about used cars?" So what can be learned that is extensible to other companies is to ask what are your customers doing with your products that maybe you didn't anticipate that they would do? How do you think of your customers as your research and development lab, as opposed to having an R&D lab at headquarters?"
13 likes
About the author
Same author
More quotes by Meg Whitman
"Do what you love and success will follow. Passion is the fuel behind a successful career."
"Problems are good, as long as you solve them quickly."
"Remember that you can do anything you want to do. Don't let anyone say, 'You're not smart enough... it's too hard... it's a dumb idea... no one has done that before... girls don't do that.' My mom gave me that advice in 1973. And it allowed me to never worry about what others were saying about my career direction."
"Because if you don't have a great workforce, a great higher education system, you're not going to have the next eBay, the next AmGen, the next, you know, Miasole, and not only California but America is going to fall behind a whole new competitive context which is obviously China, India, and other countries."
"A business leader has to keep their organization focused on the mission. That sounds easy, but it can be tremendously challenging in today's competitive and ever-changing business environment. A leader also has to motivate potential partners to join."