"As good marketers, we like to tinker with things and make them better."
"Yellow is the brightest and lightest of all colors, and this brilliance is its most noticeable characteristic, which accounts for the way it is used practically and thought of symbolically."
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Source: Michael Freeman (2013). “The Colour Photography Field Guide: The Essential Guide to Hue for Striking Digital Images”, p.78, Hachette UK
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