"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
"Any system that sees aesthetics as irrelevant, that separates the artist from his product, that fragments the work of the individual, or creates by committee, or makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well."
25 likes
Source: A designer's art. Book by Paul Rand, 1968.
About the author
Same author
More quotes by Paul Rand
"Design is everything. Everything!"
"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
"Don't try to be original; just try to be good."
"Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process."
"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."