"Art is an idea that has found its perfect visual expression. And design is the vehicle by which this expression is made possible. Art is a noun, and design is a noun and also a verb. Art is a product and design is a process. Design is the foundation of all the arts."

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Source: Paul Rand (2017). “Design, Form, and Chaos”, p.30, Yale University Press

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Paul Rand

Graphic Designer

Paul Rand was a pioneering graphic designer known for his iconic corporate logos and emphasis on simplicity in design.

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