"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
"Asymmetric balance creates greater reader interest. Pleasure derived from observing asymmetrical arrangements lies partly in overcoming resistances, which, consciously or not, the spectator adjusts in his own mind."
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Source: Michael Kroeger, Paul Rand (2008). “Paul Rand: Conversations with Students”, p.46, Princeton Architectural Press
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