"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
"Graphic design, which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates, is not good design if it does not communicate."
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Source: A designer's art. Book by Paul Rand, 1968.
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"Design is everything. Everything!"
"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
"Don't try to be original; just try to be good."
"Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process."
"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."