"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
"If I was influenced by anything, it was architecture: structure having to do with logic. If you don't do it right, the whole thing is going to cave in. In a certain sense, you can carry that to graphic design. Fortunately, however, nobody is going to die if you do it wrong."
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Source: A designer's art. Book by Paul Rand, 1968.
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More quotes by Paul Rand
"Design is everything. Everything!"
"Simplicity is not the goal. It is the by-product of a good idea and modest expectations."
"Don't try to be original; just try to be good."
"Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process."
"Design is the method of putting form and content together. Design, just as art, has multiple definitions; there is no single definition. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."