"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated."
"The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring."
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Source: Paul Rand (2017). “Design, Form, and Chaos”, p.30, Yale University Press
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