"The most important thing in communication is hearing what isn't said."
"Marketing is not only much broader than selling, it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is, from the customer's point of view."
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Source: The Practice of Management.
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More quotes by Peter Drucker
"Cultivate a deep understanding of yourself - not only what your strengths and weaknesses are but also how you learn, how you work with others, what your values are, and where you can make the greatest contribution. Because only when you operate from strengths can you achieve true excellence."
"Management is doing things right; leadership is doing the right things."
"The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic."
"The leaders who work most effectively, it seems to me, never say "I." And that's not because they have trained themselves not to say "I." They don't think "I." They think "we"; they think "team." They understand their job to be to make the team function. They accept responsibility and don't sidestep it, but "we" gets the credit. This is what creates trust, what enables you to get the task done."
"Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership."