"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends."
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Source: Seth Godin (2008). “Tribes: We Need You to Lead Us”, p.93, Penguin
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"You can listen to what people say, sure. But you will be far more effective if you listen to what people do."
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