"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late."
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Source: Seth Godin (2012). “Survival Is Not Enough: Shift Happens”, p.111, Simon and Schuster
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