"Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from."
"Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you."
11 likes
Source: Seth Godin (2009). “Purple Cow, New Edition: Transform Your Business by Being Remarkable”, p.38, Penguin
About the author
Same author
More quotes by Seth Godin
"You can listen to what people say, sure. But you will be far more effective if you listen to what people do."
"Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every round. Forgive yourself for being afraid. But don’t let yourself off the hook, never forgive yourself, for not caring or not trying."
"Leadership is the art of giving people a platform for spreading ideas that work."
"The job isn't to catch up to the status quo; the job is to invent the status quo."
"As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus."