"You know, if I look at an auditorium full of high school students and the big man on campus and his girlfriend are busy talking while the lecture's going on, the rest of the room is going to do it because they're powerful sneezers. They have influence. They reach out to a whole bunch of people in a way that makes the idea of being disrespectful spread."

3 likes

Source: What Makes An Idea Go Viral?. TED Radio Hour with Guy Raz, www.npr.org. March 4, 2016.

About the author

Seth Godin

Author, Entrepreneur

Seth Godin is a marketing expert and author known for his influential ideas on permission marketing and the importance of storytelling in business.

All quotes by Seth Godin →

Same author

More quotes by Seth Godin

See all →
Seth Godin Author, Entrepreneur

"Forgive yourself for not being the richest, the thinnest, the tallest, the one with the best hair. Forgive yourself for not being the most successful, the cutest or the one with the fastest time. Forgive yourself for not winning every round. Forgive yourself for being afraid. But don’t let yourself off the hook, never forgive yourself, for not caring or not trying."

Read quote
Seth Godin Author, Entrepreneur

"As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus."

Read quote