"Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk."

6 likes

Source: Jane Roberts, Seth (1972). “Seth speaks: the eternal validity of the soul”, Bookthrift Co

About the author

Seth

Musician

Seth Godin is a renowned author and marketing expert known for his innovative ideas on marketing, leadership, and change.

All quotes by Seth →

Same author

More quotes by Seth

See all →
Seth Musician

"And yet the real success goes to those who obsess. The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world. A woodpecker can tap twenty times on a thousand trees and get nowhere, but stay busy. Or he can tap twenty-thousand times on one tree and get dinner."

Read quote
Seth Musician

"Hard work is about risk. It begins when you deal with the things that you'd rather not deal with: fear of failure, fear of standing out, fear of rejection. Hard work is about training yourself to leap over this barrier, tunnel under that barrier, drive through the other barrier. And after you've done that, to do it again the next day"

Read quote
Seth Musician

"You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform."

Read quote