"If you want to know what you think of yourself, then ask yourself what you think of others and you will find the answer."
"Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process."
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Source: Sergio Troncoso (2011). “From This Wicked Patch of Dust”, p.97, University of Arizona Press
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