"If you want to know what you think of yourself, then ask yourself what you think of others and you will find the answer."
"Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible."
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Source: Sergio Troncoso (2011). “From This Wicked Patch of Dust”, p.97, University of Arizona Press
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