Sheena Iyengar

Psychologist

Sheena Iyengar is a renowned psychologist known for her research on decision-making and the complexities of choice, particularly in cultural contexts.

Born
January 1, 1970
Quotes
106
Rank
#802

Quote collection

Sheena Iyengar quotes (page 6 of 6)

106 quotes — follow a thought to its full quote page.

Sheena Iyengar Psychologist
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"I was living, growing up in a very traditional household and yet at the same time I was going to school in the United States where I was taught the importance of personal preference, so at home it was all about learning your duties and responsibilities whereas in school it was all about well you get to decide what you want you want to eat."

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Sheena Iyengar Psychologist
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"One could even argue that we have a duty to create and pass on stories about choice because once a person knows such stories, they can't be taken away from him. He may lose his possessions, his home, his loved ones, but if he holds on to a story about choice, he retains the ability to practice choice."

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Sheena Iyengar Psychologist
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"The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams."

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Sheena Iyengar Psychologist
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"So on the one hand in school you're teachers are constantly telling you that you can be whatever it is you want to be as long as you put your mind and heart to it, and yet at the same time I was also getting the clear message of, well, what can you do really?"

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Sheena Iyengar Psychologist
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"What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam."

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Sheena Iyengar Psychologist
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"I think that too ended up affecting a lot of the different research questions that I later asked was really was about well to what extent... How do we balance choice as possibility and choice as limitations?"

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