"A recipe has no soul. You, as the cook, must bring soul to the recipe."
"Let's face it: if you and I have the same capabilities, the same energy, the same staff, if the only thing that's different between you and me is the products we can get, and I can get a better product than you, I'm going to be a better chef."
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Source: Thomas Keller (2016). “The French Laundry Cookbook”, p.2, Artisan Books
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