"What we fear doing most is usually what we most need to do."
"To make a bestseller, there are more customers than just your customers: Selling to the end-user is just one piece of the puzzle. In my case, I needed to first sell myself to the publisher to get marketing support and national retail distribution."
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Source: Tim Ferriss Wants to Hack Your Body. Interview with Gary Wolf, www.wired.com. November 29, 2010.
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