"The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers."
Winning quotes
Winning
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Winning quotes (page 80 of 394)
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"Consumers are time constrained, budget restricted and less loved than they would like. Give them a wonderful experience and they will share it. Capture their soul and win big time."
"I think the players win the championship, and the organization has something to do with it, don't get me wrong. But don't try to put the organization above the players."
"You need to play to win. But you also need to win ... to play."
"If love and ambition should be in equal balance, and come to jostle with equal force, I make no doubt but that the last would win the prize."
"Fortune may have yet a better success in reserve for you and they who lose today may win tomorrow."
"I'm not going to be that kind of a fighter. I'm going to dance and be pretty. I'm just going to win on points.And if I hurt my man I'm going to let him go and I'm not going to kill him just because somebody's watching."
"My trainer don't tell me nothing between rounds. I don't allow him to. I fight the fight. All I want to know is did I win the round. It's too late for advice."
"I have more fans and more followers and more supporters. Because the people who actually saw the Joe Frazier Muhammad Ali fight, they saw me win at least nine rounds - the people who know boxing."
"We black people, as a whole, are at war we'll say with the white power structure. Not physically, but we have definite protests to win the battle."
"The Arab Spring has heightened the ideological tension between Ankara and Tehran, and Turkey's model seems to be winning."
"The one thing I have absolute faith in is mankind's capacity to make things worse. No matter how bad it gets, we're all happy to screw each other over. It's enough to make me wonder if we should have let the zombies win."
"You can't win. Logic has no power over her when her territory has been invaded by heathens."
"You want to be the guy who makes an impact in every game. In this sport it's all about results-winning games and making the playoffs."
"I don't think a coach becomes the right coach until he wins a championship."
"It never bothered me when people would say, 'You only win championships because you're playing with Shaq.' It bothered me when he said it."
"When you start training camp, you're building the tools necessary to win a championship. You have to have the patience."
"If they want to win right now, I'm all for it. That's all I said the whole time. If you want to wait five years, let me know. My legs aren't as young as they used to be."
"Loyalty in time of need is possibly one of the noblest of victories a courtier can win over himself."
"I don't see a situation where one side will win militarily, take over Syria, and there will be peace and quiet, a clean victory."