"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact."
"Almost anything that can be praised or advocated has been put to some disgusting use. There is no principle, however immaculate, that has not had its compromising manipulator."
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Source: Wyndham Lewis (1969). “Wyndham Lewis: an anthology of his prose”
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"So-called austerity, the stoic injunction, is the path towards universal destruction. It is the old, the fatal, competitive path. Pull in your belt is a slogan closely related to gird up your loins, or the guns-butter metaphor."
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"The male has been persuaded to assume a certain onerous and disagreeable role with the promise of rewards -- material and psychological. Women may in the first place even have put it into his head. BE A MAN! may have been, metaphorically, what Eve uttered at the critical moment in the garden of Eden."