"The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact."
"So-called austerity, the stoic injunction, is the path towards universal destruction. It is the old, the fatal, competitive path. Pull in your belt is a slogan closely related to gird up your loins, or the guns-butter metaphor."
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Source: Wyndham Lewis (1989). “The Essential Wyndham Lewis: An Introduction to His Work”, Andre Deutsch Limited
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