"I wanted to give people a glimpse of my lifestyle and into the lifestyle of me and all my friends and all the people that I know. It's basically just coming up and going up. It's about growing up, elevating, chilling and vibing. And smoking. I wanted to make a piece of art that you could put on while you are hot boxing your car and riding around with your friends."
"I've always been making original music. I think that when I sat down with Losing Focus, I approached it different. I had a clearer understanding of who I was talking to, because I was able to go out and tour and see them right in front of me. I wanted to speak to them and speak about this lifestyle."
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Source: Interview with Bill Rock, 411mania.com. January 25, 2015.
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