"I've always been making original music. I think that when I sat down with Losing Focus, I approached it different. I had a clearer understanding of who I was talking to, because I was able to go out and tour and see them right in front of me. I wanted to speak to them and speak about this lifestyle."
"If you put a song on SoundCloud for free and it blows up, you'll drop it as a single and maybe get some change off of it, but the real fans are going to be those that come to the shows."
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Source: Interview with Bill Rock, 411mania.com. January 25, 2015.
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"I wanted to give people a glimpse of my lifestyle and into the lifestyle of me and all my friends and all the people that I know. It's basically just coming up and going up. It's about growing up, elevating, chilling and vibing. And smoking. I wanted to make a piece of art that you could put on while you are hot boxing your car and riding around with your friends."
"I just started to understand my craft, what I wanted to do as an artist. It's just a growing process. Figuring out exactly what I wanted to do and obviously I toured a whole bunch. I did a lot of song writing for other people and then just settled back into my zone."
"I just wanted to make more of a lifestyle record instead of anything else. I wasn't trying to do anything mainstream or nothing like that. I wanted to speak on this time period where I was fed up with a couple things and I had an idea of what I wanted to do."
"You can put together an album with a bunch of producers, but your vision has to be clear. If you just grab a track from this person and this person and put them on a CD it doesn't mean that they go, just because you are rapping over them."
"I have done whole projects with Scoop Deville, I like to basically work with a single producer. I always just worked on a bunch of songs, and then put them together, whether it was an EP or another project. None of them were mixtapes where I was rapping over other peoples beats."