"If you expect perfection from people your whole life is a series of disappointments, grumblings and complaints. If, on the contrary, you pitch your expectations low, taking folks as the inefficient creatures which they are, you are frequently surprised by having them perform better than you had hoped."

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Source: Bruce Barton (1959). “The Man and the Book Nobody Knows”

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Bruce Barton

Author, advertising executive

Bruce Barton was an influential American advertising executive and author, known for his impactful ideas on success and leadership.

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Bruce Barton Author, advertising executive

"Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress."

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