"Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere - the unmistakable voice of true regard and affection."

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Source: Bruce Barton (2000). “The Man Nobody Knows: A Discovery of the Real Jesus”, Ivan R Dee

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Bruce Barton

Author, advertising executive

Bruce Barton was an influential American advertising executive and author, known for his impactful ideas on success and leadership.

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Bruce Barton Author, advertising executive

"Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress."

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