"The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model - whether that model be an icebox or a rug or a new home."

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Source: Fables Of Abundance: A Cultural History Of Advertising In America. Book by T. J. Jackson Lears, 1994.

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Bruce Barton

Author, advertising executive

Bruce Barton was an influential American advertising executive and author, known for his impactful ideas on success and leadership.

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Bruce Barton Author, advertising executive

"Action and reaction, ebb and flow, trial and error, change - this is the rhythm of living. Out of our over-confidence, fear; out of our fear, clearer vision, fresh hope. And out of hope, progress."

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