Quote collection
229 quotes — follow a thought to its full quote page.
"It's very logical: There is proven ROI in doing whatever you can to turn your customers into advocates for your brand or business. The way to create advocates is to offer superior customer service."
"Your story needs to move people’s spirits and build their goodwill, so that when you finally do ask them to buy from you, they feel like you’ve given them so much it would be almost rude to refuse."
"It's insane to me to ask anybody to be what they're not. Know what you know the best, love the most. That's always going to be the answer to the thing that you have the best shot at winning at."
"Brands mature over time, like a marriage. The bond you feel with your spouse is different than when you first met each other. Excitement and discovery are replaced by comfort and depth."
"Skills are cheap. Passion is priceless."
"It's not how many followers you have, it's how many care. It's not width, it's depth. It's not how many impressions you get, it's how much attention you get."
"It's easy to dream about it ... Much harder to execute it ....Work!"
"Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show."
"No relationships should be taken for granted. They are what life is all about, the whole point. How we cultivate our relationships is often the greatest determinant of the type of life we get to live."
"Micro-Content + Community Management = Effective Social Media Marketing"
"Social marketing is now a 24-7 job."
"I have no understanding as to why you wouldn't try to make what you're passionate about work for you."
"Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match."
"Adding a social layer to any platform immediately increases its effectiveness."
"It’s not about how much you sleep. It’s what you do while you’re awake."
"Use every customer point of contact to weave stories about who you are and what your brand stands for."
"Good salespeople sell value and social media is the best place to find this value because of its transparency."
"Hustle is the most important word--EVER."
"You didn't grow up driving...you figured it out."
"Jabs are the lightweight pieces of content that benefit your customers by making them laugh, snicker, ponder, play a game, feel appreciated, or escape; right hooks are calls to action that benefit your businesses."