"You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his"
"Men seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality."
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Source: Kenneth Burke, Joseph R. Gusfield (1989). “On Symbols and Society”, p.158, University of Chicago Press
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