"You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his"
"The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents."
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Source: Kenneth Burke (1973). “Language as Symbolic Action: Essays on Life, Literature and Method”, p.16, Univ of California Press
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