"You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his"
"Wherever there is persuasion, there is rhetoric, and wherever there is rhetoric, there is meaning."
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Source: Kenneth C. Davis (1990). “Don't Know Much About History: Everything You Need to Know About American History But Never Learned”, Crown Pub
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"Men seek for vocabularies that are reflections of reality. To this end, they must develop vocabularies that are selections of reality. And any selection of reality must, in certain circumstances, function as a deflection of reality."
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