"You persuade a man only insofar as you can talk his language by speech, gesture, tonality, order, image, attitude, idea, identifying your ways with his"
"The progress of human enlightenment can go no further than in picturing people not as vicious, but as mistaken."
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Source: Kenneth Burke (1973). “Language as Symbolic Action: Essays on Life, Literature and Method”, p.16, Univ of California Press
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